Set against one of the most iconic coastal backdrops in the UK, The Needles Landmark Attraction is a must-see destination on the Isle of Wight—combining breathtaking scenery, family-friendly attractions, and unforgettable experiences. Overlooking the world-famous chalk stacks and lighthouse, this coastal hotspot captures the true spirit of the island’s natural beauty and coastal adventure.

Your visit begins atop Alum Bay’s dramatic cliffs, where sweeping views stretch across the Solent and over the sparkling waters surrounding the Needles. These panoramic vistas alone make the journey worthwhile, but The Needles Landmark Attraction offers so much more than breathtaking scenery.

Adventure seekers can take to the skies on the iconic Needles Chairlift, gliding effortlessly from the cliff tops down to Alum Bay’s multi-coloured sand beach. The gentle descent provides unrivalled bird’s-eye views of the chalk cliffs, turquoise shoreline, and the famous Needles rock formations—making it one of the most memorable experiences on the island.

Down at the beach, visitors can discover the bay’s famous naturally coloured sands, take scenic boat trips for close-up views of the lighthouse, or simply relax on the shoreline and soak up the coastal atmosphere. Back at the clifftop, families will find plenty to enjoy, from funfair rides and traditional amusements to hands-on craft studios where you can create your own Alum Bay sand souvenirs, a long-loved island tradition.

The attraction also features a range of shops, eateries, and viewing terraces, perfect for enjoying local treats or snapping the perfect photograph of this world-renowned landscape. Throughout the year, special events and seasonal activities bring extra charm and excitement, adding even more reasons to visit.

Blending natural wonder, seaside fun, and classic family entertainment, The Needles Landmark Attraction offers an experience that’s both iconic and uniquely Isle of Wight. It’s a place to feel the power of the coast, make cherished memories, and witness one of Britain’s most spectacular views—an essential stop on any island adventure.

Bus Route:

Route 7: Newport- Alum Bay via Yarmouth

Route 12: Newport- Alum Bay via Compton

Needles Breezer (Seasonal): Yarmouth- Alum Bay

Island Coaster (Seasonal): Ryde- Yarmouth

Opening Times

Check website for individual attraction opening times